[31.05.2010 - 16.07.2010]
This is a Bachelor diploma work in the field of telecommunications
realized in Bern at the company Ericsson. This work is about of the
following main elements:
- IMS networks
- Social networks (Twitter and Facebook)
- Visibility of actual status
- Targeted advertising
The goal of the project is to demonstrate the advantages of IMS and
IPTV. The interaction possibilities between different telecommunication
technologies are also shown. The practical goal reached by this project
as a demonstration is that IPTV uses watches an IPTV channel and at the
same time his status on social network is automatically updated with
information about the ITV channel as well as a description of the TV
program. The same was done on the IMS Network. So his friends are able
to see his new status on their IMS Messenger. This messenger is like MSN
messenger but for registered users at the imsCore. With this Messenger
users can exchange each other instant messages to communicate overt the
IPTV program they are watching.
A second application done is to generate custom advertisement to the
user, i.e. the user only receives advertisement which is interesting for
him. To know which advertisement is interesting for whom, the TV
channels watched by the IPTV user is analysed. In the future it will be
possible to get the users interests from their social network account.
In this project the type of advertisement are images but in a future
project videos could be used.
These points are realized on SDS 4.2 which is a development
environment on eclipse which enables to simulate a SDS Core with
application servers on one host or in interaction with a network. Not
all applications are new but as the SDS 4.2 are a new version, so all
services must be tested on the new environment.
Author: Schneuwly Gabriel
Advisor: Jean-Frédéric Wagen (EIA-FR), Rudolf Scheurer (EIA-FR), Reto Caduff (Ericsson AG), Pierre-André Roubaty (Ericsson AG)